Creative Brand Enterpreneurship -Investigation-

Brand design

This project came from the curiosity to know and appreciate the work of Venezuelan designers, especially of the city of Merida, a place that in addition to the School of Graphic Design of the University of Los Andes, is recognized nationally and internationally for its high levels of enterpreneurship in various sectors through brands that offer high quality products and variety.

The twenty textiles brands participating in this project are pioneers in creativity and strategy have been able to position itself and be recognized in an increasingly competitive market. The registration of the influence of trademark and of the entrepreneurial sector in the history of design in Venezuela is an unstudied research line and this work is just a sample of the vast amount of product brands and successful services in the region. The final product of this research is a digital catalog whose purpose is to record, dissemination and promotion of creative enterprise in the city of Merida.